12 Must-Try Account-Based Marketing Software for 2026

Account-based marketing tools are purpose-built to help sales and marketing teams convert high-value accounts. Whether you’re just getting started with ABM or are a seasoned pro looking for some new ABM tools to add to your tech stack, this piece was designed for you! Account-based marketing tools can help sales teams identify, engage, and convert high-value accounts. This jargon-free guide for B2B marketers breaks down the differences, so you can pick the right tools and write prompts that actually work.

It does not provide third-party intent but offers behavioural tracking, helping ABM teams target warm inbound accounts who have already interacted with their site. Intentsify combines data from multiple third-party sources to deliver multi-layered intent signals and help ABM teams identify high-fit accounts faster. Aptivio is a newer platform that offers predictive intent modeling and risk scoring. You can use it with platforms like UpLead to pair real-time intent signals with verified contact data.

Users can access detailed profiles, direct dial phone numbers, email addresses, and organizational charts to improve their outreach effectiveness. One of ZoomInfo's key strengths is its vast database of accurate and up-to-date company and contact information. By unifying intent data, insights, and action across marketing, sales, and advertising channels, Demandbase enables go-to-market teams to execute their ABM strategies with precision and confidence. Powerful data enrichment and analytics capabilities help sales operations teams streamline workflows and enable sales leaders to coach their teams effectively. Apollo's sales engagement features allow reps to automate personalized email sequences, track opens and replies, and efficiently make calls. Apollo is an all-in-one sales intelligence and engagement platform designed to help B2B sales teams find the right buyers and close more deals faster.

Automatic profile setup

There’s also integration with product analytics (via Segment or direct DB connections), so product usage (if you have a freemium or trial product) can be factored into the engagement scores. It then aggregates activity from all these places and links them to the people and accounts behind them. It’s focused on digital ads and CRM outreach, so no native direct mail or deep web personalization.

ABM platforms prioritize account-level targeting, buying committee engagement, and coordinated plays across sales and marketing teams. Other enterprise platforms like 6sense and Demandbase typically require custom quotes based on database access, account volume, and channel requirements. An ABM platform combines B2B data, intent signals, and multi-channel orchestration to help teams target and engage high-value accounts with personalized campaigns across display, email, social, and web. ZoomInfo is free to start with consumption credits based on usage, so teams can evaluate before committing to a full contract.

ABM SOFTWARE FROM HUBSPOT

Advanced Plus starts around $1,600/seat/year with custom enterprise pricing for CRM integration. Marketing Hub Professional starts at $890/month (includes 3 seats, 2,000 contacts), Sales Hub Professional at $90/seat/month. If you're already living in HubSpot, you don't need to rip and replace everything to start doing ABM. Best when sales and marketing are ready to work off the same playbook.

What is ABM software?

Finally, users can see how their segments are performing and adjust their personalization strategy as needed to best reach accounts. You can use the software to align marketing and sales goals, as well as align revenue operations. With that data, you can accurately align your sales and marketing strategies, highlight areas to focus on, and execute those strategies. With this setup, you can deliver consistent experiences that scale with your customer's journey. With the engagement platform, you can align your sales and marketing strategies together using data.

These tools leverage intent data and insights to create personalized experiences for each target account, ensuring that the right message reaches the right people at the right time through multiple touchpoints in the customer journey. These tools enable precise targeting, personalized messaging, and seamless collaboration between marketing and sales teams. It’s more modular and usage-based, which can be attractive for teams that want to start small and scale up.

Clear revenue impact

Madison Logic ranks named accounts using firmographic and intent signals through account-based scoring. 6sense prioritizes buying accounts by ingesting intent data and applying account and contact scoring to create prioritized account lists. HubSpot ABM uses HubSpot company, contact, and deal records to track engagement by account and to manage ABM-focused routing and tasks. Terminus also supports marketing outreach mapped to target accounts with routing for sales collaboration. Demandbase supports sales and marketing alignment via shared account views, account-based lead scoring, and coordinated campaign orchestration.

• Cognism is primarily a sales intelligence platform with a high-quality contact database.
• The Bombora Intent Data Platform enables marketers and sales teams to identify and engage with potential customers interested in their products or services.
• Agencies can help teams get started quickly, but a dedicated platform gives better data ownership, greater control over targeting, and lower cost per campaign at scale.
• With a strong focus on data accuracy and compliance, Lusha ensures ethical and effective outreach.

Pros and cons of Apollo.io: At a glance

Instantly auto-configures warm-up and rotation so you start sending safely from day one. The Inventory app automatically creates a delivery when a quotation is confirmed. Generate periodic invoices from the sales order automatically. Odoo's marketing apps allow you to centralize all your socials in one platform, automate scheduling, create events, and track the results of each campaign. Allow clients to book appointments, consult pricing, and understand your vision at a glance. From building a stunning website to following up on leads, managing projects with seamless communication, and invoicing clients.

What are the benefits of ABM software?

DemandScience is a multi-channel ABM platform that excels at orchestrating coordinated advertising campaigns across display networks, conversational chat, email sequences, and dynamic web personalization. The platform analyzes billions of account based marketing tools intent signals across a massive B2B data network, tracking research behavior, content consumption, and engagement patterns to predict buying stage with remarkable accuracy. The platform provides a complete picture of the account journey, making it ideal for enterprise teams executing sophisticated, multi-channel ABM strategies at scale. LeanData eliminates these operational gaps so your sales team can focus on engaging accounts rather than sorting through routing errors. Clean routing is essential for any ABM program to function correctly – when leads from target accounts sit unassigned or get routed to the wrong rep, you lose momentum and risk missing opportunities.

LeanData is a lead routing and management software that helps B2B sales and marketing teams improve efficiency and productivity. Uberflip is a powerful content experience platform designed for B2B marketing and sales teams to create personalized content at scale tailored to each buyer’s journeys. Folloze is particularly strong in content personalization; marketing and sales reps can curate microsites, nurture tracks, and targeted experiences based on account behavior and intent signals. Metadata automates and eliminates repetitive and manual tasks, so your marketing and sales teams have more time for strategy and creativity.